On the east side of the beautiful state of Quintana Roo, there is a new tourist destination comprising well over 80 miles worth of the most beautiful beaches in the world, which could be referred to as astonishing. The Riviera Maya, a totally different place that starts some 20 minutes south of Cancun's International Airport up to the picturesque Punta Allen fishermen's village.

The capital of the Riviera Maya, Playa del Carmen, evolved from a small village of Mayan pilgrims to a lively, cosmopolitan city with the highest urban growth in the country. Its natural features, beauty and long beaches, its enviable geographical location and its blend of sea and jungle make this destination on the Mexican Caribbean a magnet for both Mexicans and visitors from other parts of the world.

Playa is a fantastic place to spend your vacation, hang out, or live. The town has grown along the beach, so wherever you go, you will feel the closeness to the ocean. The main street is called Quinta Avenida, or 5th Avenue. It is a pedestrian walkway and a common point of reference.

The town basically has two parts. Let's start from the dock and the main square, El Zocalo. Going west from here is Avenida Juarez, where you will find the bus station, post office, police and most banks. Now head north on 5th Avenue, walking parallel to the beach. This first part of Playa is where you find most hotels, restaurants, bars and shops. Life in Playa del Carmen is characterized by variety and diversity.

South of the dock is an area called Playacar. This planned development is where all the big, all-inclusive resorts are located. You'll also find the golf course, some private homes and condos, the aviary, and some interesting Mayan ruins.

There are diving facilities both inland and in the sea, the deep waters separating it from Cozumel are ideal for sport fishing, the jungle invites you to explore its lush, magical world while trips to nearby archaeological sites are extremely gratifying.